How To Market Your Blog To Make It Rank Higher
A blog (also a shortened form of weblog) is basically an online blog or web log showcasing information in reverse chronological order, from the newest posts, at the top. It is a good way to develop a sense of what your audience likes and doesn’t like, and also a way to communicate your thoughts and ideas in a clear and concise manner. A blog is very easy to set up and use, as it does not require any technical knowledge. In fact, most blog servers come with their own free blogging platform, called WordPress. There are a number of blogging platforms available on the Internet today and choosing the right one for your blog is therefore relatively easy.
Before you start using WordPress as your blogging platform, it is always a good idea to conduct a competitive analysis on the existing blogging sites and see how they stand in terms of search engine optimization (SEO). You can get SEO assistance from either private SEO firms or dedicated SEO companies, and these services are usually very cheap. You can also use Google’s free blog tool, called Blogger. This tool will help you determine which of the many blogging tools on the Internet are the most popular and therefore most effective for your purposes.
Once you have decided on a blogging platform, it is time to actually create your blog posts. The simplest way to do this is to copy and paste your content into Notepad-A, a free text editor. If you want a more polished blog, then you may want to use FrontPage or Dreamweaver, two of the more advanced blogging platforms available today. With either of these platforms, all you have to do is choose a template, drag and drop your content into place, and customize it as you see fit. Customization is a great feature of both of these platforms, as it allows you to change the layout, fonts, colors, and other aspects of the blog to fit your needs.
As soon as you are done creating your blog posts, you should go back to Google Webmaster Tools and search for keywords that will help you rank higher in Google’s page one results. Once again, depending on your personal preference, you can use SEO tools such as Google’s excellent free Google Insight for SEO, or you can employ a pay-per-click advertising strategy to get your blog on the first page of Google. There are many different ways to go about marketing a blog that will ultimately result in success, but whichever route you take, make sure you always keep your blog up to date with fresh content.
Once you have created your blog and started posting, you will need to generate some buzz. One of the best ways to do this is by using social networking websites such as Twitter, Digg, and Facebook to share information about your lifestyle blog. Many people turn to blogging to get personal stories and tips about their daily life, and if you can provide interesting and helpful information, you will find that readers will spread the word around. Try to use sites that are related to your niche, as this will help you draw a readership that is interested in what you have to say. If you have a product to sell, always include a link to it in your blogging posts.
You can also try joining blogs related to your niche. Most blog owners allow members to leave comments about their own blog, and if you include a link to another site, chances are there will be a lot of people that will want to read what you have to say. This gives you an opportunity to build a following that will give you the exposure you need to see you blog page one ranking on Google. The links that you leave in your comments will not take you long to build, and over time, if you continue to post quality entries, you will start to see SEO and social media benefits as you move up in the rankings. Always remember that your goal with blogging is to share information with your readers, and as long as you stay current with your industry, you will find success in your blogging ventures.